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Roxstar Group
Building a connected digital and marketing presence across luxury travel, consulting and wellness-retreat brands.
Case study
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More work,
smaller stories.
A selection of editorial, hospitality, brand and physical applications from across my wider design practice.
Healthcare brand systems, patient communication and environmental design
Metabolic
A healthcare brand rollout spanning delivery branding, in-clinic digital screens, patient education and service publications.
Mobile brand application
The identity was extended onto a delivery scooter, transport box and protective helmets, turning an operational healthcare service into a recognisable physical brand touchpoint.
Pediatric patient booklet
The pediatric booklet organises detailed healthcare services into a clear, calm and accessible editorial system designed for patients and families.
In-clinic digital screen system
A series of clinic screens translated medical services, diagnostics and treatment information into short, image-led messages designed to be understood quickly within the physical patient environment.
Self-pay service packages
A patient-facing guide presenting healthcare packages, service choices and pricing within a clear and structured publication format.
Supplement catalogue
A detailed supplement catalogue designed to organise product information, benefits, pricing and clinical disclaimers without overwhelming the reader.
Luxury travel, hospitality and presentation design
ArtHaus
Luxury presentation and campaign design for travel, hospitality and curated experiences.
Luxury presentation and campaign design for travel, hospitality and curated experiences.
Scope
Presentation design, luxury experience proposals, hospitality content and social media design
Hospitality, Digital & Guest Collateral
Uurpan Safari Lodge
A collection of digital, print and environmental design created for Uurpan Safari Lodge.
The work included a responsive lodge website, guest review booklet, promotional banners and a food-and-drinks menu, creating a more consistent visual experience across the guest journey.
Deliverables
- Website Design
- Guest Collateral
- Menu Design
- Promotional Banners
Event Editorial & Hospitality Collateral
Fynbos Golf & Country Estate
Editorial and hospitality design for Fynbos Golf & Country Estate, including the Fynbos Classic tournament booklet and a refined restaurant menu.
The work required two distinct visual approaches while maintaining a polished, established country-estate feel across both guest and event communication.
Deliverables
- Tournament Booklet
- Editorial Layout
- Restaurant Menu
- Print Collateral
Hospitality Campaigns & Editorial Design
KOSÉ Franschhoek
Campaign and sales collateral for a farm-based dining experience in the Franschhoek Winelands.
I created two distinct social media campaigns and a presentation communicating the atmosphere, group offering, menus, rates and practical booking information.
Deliverables
- Social media campaigns
- Event promotion
- Presentation design
- Menu and rate layout
Bastille Braai — event campaign in an Instagram mockup.
“This Is Not Us” — eight-post social carousel.
KOSÉ presentation — editorial magazine mockup.