Transforming a fragmented cybersecurity identity into a clearer, more credible and scalable brand system.
A cybersecurity brand transformation spanning website, technical publications, campaigns, training and physical applications.Transforming a fragmented cybersecurity identity into a clearer, more credible and scalable brand system.
Replace an inconsistent legacy identity with a clearer, more credible and scalable cybersecurity brand system.
Design decision
Build a controlled black, white and Catalisto-blue identity with stronger hierarchy, modular layouts and a distinctive predator-led visual language.
Value
One coherent system that could operate across website design, technical editorial content, campaigns, training programmes and physical brand applications.
Creating a warmer, more distinctive and more connected brand experience for a safari lodge near the Kruger National Park.
A complete hospitality brand refresh spanning identity, website, trade communication, digital marketing and physical applications.Creating a warmer, more distinctive and more connected brand experience for a safari lodge near the Kruger National Park.
Building a connected digital and marketing presence across luxury travel, consulting and wellness-retreat brands.
A connected system across three brands — websites, content, video, email and databases.Building a connected digital and marketing presence across luxury travel, consulting and wellness-retreat brands.
Building a fashion brand from identity and apparel to marketing, influencer and supplier systems.
A founder-led fashion brand built across identity, apparel and operational systems.Building a fashion brand from identity and apparel to marketing, influencer and supplier systems.
Build a distinctive fashion brand and the operational systems behind it from a single founder-led starting point.
Design decision
Develop identity, apparel, marketing, influencer and supplier systems in parallel around one principle — contrast — and one device, the orange square.
Value
A coherent, commercially-aware brand foundation that connects creative direction with the systems required for a realistic future launch.
/ Also
More work, smaller stories.
A selection of editorial, hospitality, brand and physical applications from across my wider design practice.
Healthcare brand systems, patient communication and environmental design
Metabolic
A healthcare brand rollout spanning delivery branding, in-clinic digital screens, patient education and service publications.
Mobile brand application
The identity was extended onto a delivery scooter, transport box and protective helmets, turning an operational healthcare service into a recognisable physical brand touchpoint.
Pediatric patient booklet
The pediatric booklet organises detailed healthcare services into a clear, calm and accessible editorial system designed for patients and families.
In-clinic digital screen system
A series of clinic screens translated medical services, diagnostics and treatment information into short, image-led messages designed to be understood quickly within the physical patient environment.
Self-pay service packages
A patient-facing guide presenting healthcare packages, service choices and pricing within a clear and structured publication format.
Supplement catalogue
A detailed supplement catalogue designed to organise product information, benefits, pricing and clinical disclaimers without overwhelming the reader.
Luxury travel, hospitality and presentation design
ArtHaus
Luxury presentation and campaign design for travel, hospitality and curated experiences.
Luxury presentation and campaign design for travel, hospitality and curated experiences.
Scope
Presentation design, luxury experience proposals, hospitality content and social media design
Hospitality, Digital & Guest Collateral
Uurpan Safari Lodge
A collection of digital, print and environmental design created for Uurpan Safari Lodge.
The work included a responsive lodge website, guest review booklet, promotional banners and a food-and-drinks menu, creating a more consistent visual experience across the guest journey.
Deliverables
Website Design
Guest Collateral
Menu Design
Promotional Banners
Event Editorial & Hospitality Collateral
Fynbos Golf & Country Estate
Editorial and hospitality design for Fynbos Golf & Country Estate, including the Fynbos Classic tournament booklet and a refined restaurant menu.
The work required two distinct visual approaches while maintaining a polished, established country-estate feel across both guest and event communication.
Deliverables
Tournament Booklet
Editorial Layout
Restaurant Menu
Print Collateral
Hospitality Campaigns & Editorial Design
KOSÉ Franschhoek
Campaign and sales collateral for a farm-based dining experience in the Franschhoek Winelands.
I created two distinct social media campaigns and a presentation communicating the atmosphere, group offering, menus, rates and practical booking information.
Deliverables
Social media campaigns
Event promotion
Presentation design
Menu and rate layout
Bastille Braai — event campaign in an Instagram mockup.
“This Is Not Us” — eight-post social carousel.
KOSÉ presentation — editorial magazine mockup.
Currently open to
Open to the right opportunity
Senior design opportunities where brand, digital and communication thinking are valued as much as the final visual.
