Overview

Unyati Safari Lodge needed a warmer, more distinctive visual direction that could support trade communication, digital touchpoints and guest-facing material.

The problem

The lodge needed to feel more considered and bookable without pretending to be an ultra-luxury safari brand. The communication had to feel warm, clear and useful for trade partners and potential guests.

Solution

The refreshed direction made the lodge feel more coherent, approachable and trade-ready, while giving the brand a stronger visual foundation across touchpoints.

Reflection

This project shows my ability to position hospitality brands realistically and attractively, with design that supports both storytelling and practical sales information.

My role

• Brand refresh
• Trade collateral design
• Fact sheet design
• Rate sheet design
• Map and location communication
• Digital and guest-facing assets

What I did

• Developed a warmer visual direction
• Designed trade-facing fact sheets and rate material
• Created map and location layouts
• Applied the visual direction across digital and print assets
• Improved hierarchy for accommodation, experiences and rates
• Created a more consistent hospitality communication system