Overview

Roxstar Group needed polished brand and sales communication across luxury travel, hospitality and client-facing material.

The problem

The work needed to feel high-end and desirable while still being practical for sales, presentations, campaigns and travel communication.

Solution

The final work created a more polished and consistent communication system for premium travel offers, making the material feel more desirable and easier to present.

Reflection

This project shows my ability to work across premium visual communication, where the design has to sell the feeling of the offer without becoming overdesigned.

My role

• Brand and visual direction
• Presentation design
• Campaign material
• Lookbooks and sales assets
• Social and digital design
• Client-facing communication design

What I did

• Designed premium presentation and sales material
• Created campaign and social assets
• Developed lookbooks and visual layouts
• Supported travel and hospitality communication
• Created consistent layouts across multiple touchpoints
• Balanced luxury styling with practical sales use